Talking exclusively to Gardenforum, decorative aggregate and paving specialist Deco-Pak reveal the effort – and risk – of developing new products that are streets ahead of the rest of the market. We also explore the level of effort and risk that goes into launching successful new products in the landscaping sector, and how garden centres can exploit the advantage they have over online.
Craig Hall, Marketing Manager for Deco-Pak said: “The pressure to launch a truly innovative product is a risk that only the most forward looking companies can take with confidence. It must not only solve a myriad of consumers’ problems, but also provide a lucrative enough margin and unique point of difference for retailers to even consider it.”
Deco-Pak’s latest product, the Glee award winning wood effect porcelain paving ticks every box imaginable. It’s anti-slip, non-fading, algae-resistant, frost proof, and stands up to a tonne of weight. The price, at £60 RRP a square metre, provides a cutting-edge product that retailers can make premium margins on. Also, the merchandiser strives for originality, with a vertical and horizontal display that somehow fits into a 2m x 130cm long space but with enough room to allow shoppers to visualise the product and get touchy-feely with the rough-sawn timber effect anti-slip coating.
It’s even been featured in Grand Designs – as a must-have for those looking for paving solutions that are a state-of-the-art, longer lasting, maintenance free alternative to decking.
Deco-Pak’s versatile porcelain paving range is unlike anything seen before in the market!
Craig added: “Every time we put the product in front of anyone – they’re blown away by the look, feel and quality of the product. The challenge is of course how to convey that online. But products like this actually present a unique opportunity for retailers to capitalise on their point of difference. With customers seeking out items that are simply too heavy to buy online, this is a great chance to show that the latest cutting edge products aren’t just on the web – they’re in the garden centre.”
Find out more
Visit www.deco-pak.co.uk, connect via twitter @deco_pak, or call the customer service team to find your nearest stockist on 01422 204394.