Deco-Pak’s new Decorative Garden Products and how we coped with the bad weather?
After the indisputably poor start to the spring season garden suppliers have been gladly fulfilling customer orders throughout an extremely busy May. Deco-Pak, decorative garden products supplier rode the storm particularly well – but how did they turn an uncontrollable external factor such as the weather to their advantage, and what will be the bestsellers this summer?
Craig Hall, Director at Deco-Pak, suppliers of decorative aggregates, paving, water features, birdhouses and feeders, said: “Like most other garden products, sales of decorative garden products are reliant on the weather – despite the positive effect they have of brightening up the garden on dismal days. At the beginning of the season we were faced with an uncomfortable prospect – having to put unwanted pressure on retailers to take stock, so we decided to do the complete opposite – and take the pressure off using our unique strengths. Unlike some of our customers, we do have the capacity to hold stock. We have a huge site in a good location and our transport network is super-fast so we were able to ensure retailers had stock for key selling periods, especially weekends and bank holidays.
New Decorative Garden Products
“Product-wise, this year we have introduced four new decorative bird houses and feeders – all linked to the theme ‘quintessentially British’. They feature a garden shed, wine bottle feeder, London underground and 10 Downing Street, all enhanced with fine features that really set them apart from others on the market. We also launched new Penny and Half Penny stepping stones to our decorative landscaping range which has become especially popular since its surprise launch on BBC breakfast at GLEE last year.”
Deco-Pak is a supplier of decorative aggregates, paving, growing media, birdhouses, insect hotels, water features and statuary, specialising in creating unique point of sale displays, contemporary heritage-style packaging and hands-on customer service. The family-run company distributes all over the UK from their base in West Yorkshire, serving independent garden centres and national retail chains alike.