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Re Brand at Deco-Pak

Thursday 5th January 2012 10:47 AM

Yorkshire based garden retail supplier Deco-Pak have undergone a total brand review and unveiled its new web-site to support its evolution as a leading garden industry supplier. The rebranding follows a period of expansion for the business and will see the company with a new logo, corporate colours and tagline.

The new brand identity reflects Deco-Pak's commitment to provide the very best in garden retail products in order to meet it's customers' needs. The new tagline 'inspired by nature' illustrates that Deco-Pak will continue to create and innovative new products and retail solutions using inspiration from the natural world.

The removal of the gravelled path logo further highlights Deco-Pak's continual development into expanding product categories and new products like the new Alpine racer sledge. With it's dynamic pear shaped design the alpine racer signifies the inspiration created nature.

Commenting on Deco-Pak's rebrand, Marketing Director, Craig Hall said;

"It is important that Deco-Pak retains its established values but at the same time develops a new and modern identity. The rebranding exercise will ensure that we get the right message out there. We feel it's important to let people know what Deco-Pak stands for and our new tagline 'Inspired by nature' signifies the commitment of everyone at Deco-Pak to naturally inspire each other as well as our customers with innovation of great products and service."

Steve Slack, Managing Director commented;

"The rebrand and launch of the new website represents our ambitions and shows how Deco-Pak has evolved into a dynamic one stop shop garden supplier for retailers in recent years. The landscape of the garden industry is rapidly changing and we recognise the need for change."

Posted 10:47 AM | Permalink