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Re Brand at Deco-Pak
Thursday 5th January 2012 10:47 AM
Yorkshire based garden retail supplier Deco-Pak have undergone a total brand review and unveiled its new web-site to support its evolution as a leading garden industry supplier. The rebranding follows a period of expansion for the business and will see the company with a new logo, corporate colours and tagline.
The new brand identity reflects Deco-Pak's commitment to provide the very best in garden retail products in order to meet it's customers' needs. The new tagline 'inspired by nature' illustrates that Deco-Pak will continue to create and innovative new products and retail solutions using inspiration from the natural world.
The removal of the gravelled path logo further highlights Deco-Pak's continual development into expanding product categories and new products like the new Alpine racer sledge. With it's dynamic pear shaped design the alpine racer signifies the inspiration created nature.
Commenting on Deco-Pak's rebrand, Marketing Director, Craig Hall said;
"It is important that Deco-Pak retains its established values but at the same time develops a new and modern identity. The rebranding exercise will ensure that we get the right message out there. We feel it's important to let people know what Deco-Pak stands for and our new tagline 'Inspired by nature' signifies the commitment of everyone at Deco-Pak to naturally inspire each other as well as our customers with innovation of great products and service."
Steve Slack, Managing Director commented;
"The rebrand and launch of the new website represents our ambitions and shows how Deco-Pak has evolved into a dynamic one stop shop garden supplier for retailers in recent years. The landscape of the garden industry is rapidly changing and we recognise the need for change."
Posted 10:47 AM | Permalink
Winter Retail Solutions from Deco-Pak
Saturday 1st October 2011 10:30 AM
Long-term weather forecasting can be hard to Gauge. However there are organisations that have made accurate predictions for the past two years. Click hereto read their latest report.
Deco-Pak has everything you need to prepare your customers for the harsh winter ahead. New additions to its extensive range will ensure retailers turnover is not hampered by severe weather. The latest additions to the range include the Alpine Racer Sledge and the Snow Scoop Shovel.
The Alpine Racer Sledge is the ideal way for kids to have fun this winter. The dynamic design which is durable and fast is available in Red, Blue and an Electric Pink. With its effortless gliding area, the Alpine Racer Sledge also doubles up as a perfect companion for ferrying heavy goods, like the weekly shopping.
The Snow Scoop Shovel is a perfect tool for clearing paths after heavy snow fall or digging out the car. Its lightweight, wide head allows snow and ice to be cleared with minimal effort. The robust shaft is ideal for clearing car parks and driveways.
The full range of winter solutions was showcased at this year's GLEE, including Rock salt tubs, winter salt and solid fuels.
Posted 10:30 AM | Permalink
New premises
Friday 14th May 2010 12:00 PM
Deco-Pak have this month announced their forthcoming investment plans which include a new state of the art bagging/production plant in addition to their existing facilities to cater for their rapidly growing customer base.
Managing Director Mike Hall said "We have always been keen on investing into new leading edge technology and are therefore very excited with this investment. Deco-Pak's business is growing at such a rate that a new site is imperative to be able to continue our excellent service for our customers who demand a high quality product within a short delivery period."
"As our product portfolio is forever growing the introduction of our new plant will allow for most products to be stored undercover to ensure our customer the highest quality of presentation"
2010 saw the introduction of Deco-pak's winter fuel range. Marketing Director Craig Hall added "This range was introduced due to numerous conversations with our customers leading up to the Glee trade show. We listened to their requests and went away and produced a range of coal, logs and kindling. The response has been phenomenal and we are looking to extend this range further. We are presently sourcing our new products for 2011 and are very confident that our customers will be impressed with what they will see at Four Oaks and Glee"
In 2010 Deco-Pak also benefitted from TV advertising on their Everbloom compost range and other products which has seen increased sales and hope to continue with this investment in 2011.
This investment will assist in Deco-Pak reaching their expected target of £8 million turnover within the next two years.
Posted 12:00 PM | Permalink
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